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There's an old idea that might work: Get a lot of business cards; always carry a stack; spread them around, e.g., in any retail location, leave a few here and t
by graycat 9y ago
There's an old idea that might work: Get a lot of business cards; always carry a stack; spread them around, e.g., in any retail location, leave a few here and there, maybe on the counter top near a cash register, maybe just drop some on the floor,
maybe at a sporting event, concert, political meeting, any meeting with a lot of people, get high up and give a big side arm throw and let them flutter down. Sure, then quickly duck, hide, and get away before get accused of littering!
Or, gee, for the $300, hire some kids. Each kid gets a stack that has a promo code unique to them, and on your Web site landing page ask for the promo code and, thus, find out which kids are doing the best work! Sure, use different promo codes for your own efforts at such advertising -- basketball, football, politics, rock concerts. Uh, don't necessarily have to pay big bucks for NBA or NFL tickets; how about a college or high school sporting event?
All or nearly all of the above are from a book or article I read long ago about a guy who was trying to sell cars. He was just a salesman at a dealership run by someone else, but he wanted people to come to the dealership to see him by name, in person, as the guy with uniquely good car deals, etc. With those business cards and more such outrageous stuff, he claimed he got a lot of traffic and sold a lot of cars.
For the business cards, sure, cheat some on just what the heck such a card is and, thus, make them also have enough information, if only a tease, to get people to get to a Web landing page or some such. So, they look like business cards but, of course, are really hand bill advertising. Maybe such hand bills are illegal but just accidentally losing a stack of business cards is not?
There are many more possible gutsy, outrageous, non-standard, maybe crude, vulgar, socially awkward, embarrassing, borderline legal, original, creative, never seen before, etc. marketing approaches.
One description of such stuff is guerilla marketing.
- freehunter 9y agoI like your style of thinking and wish to subscribe to your newsletter.
- LaundroMat 9y agoI think the car salesman you read about is the legendary Joe Girard who once won the Guinness World's Best Salesman title. He was also mentioned more than once in Cialdini's "Influence".