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The way you and your parent comment are discussing "marketing" I would think would be more accurate to discuss as promotions/promoting. This is an example of k

The way you and your parent comment are discussing "marketing" I would think would be more accurate to discuss as promotions/promoting. This is an example of killing the language, and it minimizes the nuance involved. Advertising and promotions are a subset of marketing. Edit: To be clear, I work in the area of addressable market/ /go-to-market strategy/ product definition/ competitive analysis and I have never had anything to do with outbound, promotional messaging.

valuearb 9y ago
Not sure why this is being downvoted. Marketing involves a lot more than advertising. At my current job I mentioned my surprise that no one from marketing was embedded with our dev team and got a querulous response that “why would we someone from advertising or PR in our dev process?” My response was that marketing encompasses both designing and selling products that meet customer needs. We needed a product manager who does the customer research to help us determine our target customers and to build the right product to meet their needs and wants, and who will design a marketing plan with the relative priorities of advertising, PR, promotions, and various sales channels (direct, reseller, etc) to most efficiently reach target customers with an always limited marketing budget. As an aside: What can be a thousand times more efficient than Google AdWords or any advertising ever? Good PR. No one should ever spend a dime on advertising without first considering whether they have a compelling story that media outlets will publicize for free, with just the cost of a dedicated or even part time PR resource. I spent $1,500 on a PR contractor for my 2nd app, with 3 months I had positive reviews in PC World, CBS Marketwatch, etc, and my highest sales ever. In the end I’d estimate his efforts produced at 20-40x his cost in revenues. I’m dumb enough that I never did it again.
- ac2u 9y ago
  How would one normally go about finding a freelance PR contractor? Are there any particular online directories? I ask because from your description they seem like they've different tactics to the typical freelance marketer.

valuearb 9y ago

Not sure why this is being downvoted. Marketing involves a lot more than advertising. At my current job I mentioned my surprise that no one from marketing was embedded with our dev team and got a querulous response that “why would we someone from advertising or PR in our dev process?” My response was that marketing encompasses both designing and selling products that meet customer needs. We needed a product manager who does the customer research to help us determine our target customers and to build the right product to meet their needs and wants, and who will design a marketing plan with the relative priorities of advertising, PR, promotions, and various sales channels (direct, reseller, etc) to most efficiently reach target customers with an always limited marketing budget. As an aside: What can be a thousand times more efficient than Google AdWords or any advertising ever? Good PR. No one should ever spend a dime on advertising without first considering whether they have a compelling story that media outlets will publicize for free, with just the cost of a dedicated or even part time PR resource. I spent $1,500 on a PR contractor for my 2nd app, with 3 months I had positive reviews in PC World, CBS Marketwatch, etc, and my highest sales ever. In the end I’d estimate his efforts produced at 20-40x his cost in revenues. I’m dumb enough that I never did it again.

ac2u 9y ago
How would one normally go about finding a freelance PR contractor? Are there any particular online directories? I ask because from your description they seem like they've different tactics to the typical freelance marketer.