Plato's cave comes to my mind... Also, whomever I talk to, from the most techy to least (and I'm a humanities student so nearly all my usual contacts are non-t

Plato's cave comes to my mind... Also, whomever I talk to, from the most techy to least (and I'm a humanities student so nearly all my usual contacts are non-techies), I hear they want sturdier phones. Most people use protective side products like cases and films, even though the latter reduces the touch sensitivity. About half of the phones I see people use have cracks here and there. The industry thinks that people prefer thinner and cuter over sturdier and functional because most people just try to make the best use of what's available and don't bother providing feedback, public or otherwise; and those who are vocal about these new innovations are the tech-geeks and the like. (edited to add:) The market researchers probably confound the people trying to extract value from what's available on the market with their actual preferences. People can't buy what's not available, so, certainly, if all you see is sales data, you will never know that there's a public that wants a decently sized, sturdy, yet nice looking phone with decent hardware, that does not break when somebody farts close by and runs their favourite apps.