Absolutely. This is very common in consumer products where the burden of moving over to the competition is minimal (think food delivery, ridesharing, home maint

Absolutely. This is very common in consumer products where the burden of moving over to the competition is minimal (think food delivery, ridesharing, home maintenance etc.). Additional symptoms are relatively low retention or no retention at all, and aggressive marketing tactics to the point where as a customer you're not sure how can they be possibly making money.