It doesn't come from their advertising budget and even the Google Project Zero team has called this great research that they want to see more of, while also say

It doesn't come from their advertising budget and even the Google Project Zero team has called this great research that they want to see more of, while also saying that they expect that the MS team will get the same dumb comments that the Google team gets about how what they are doing is a stunt or is somehow "wrong". Try reading the article, it was patched long ago.