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If you like a commercial, odds are decent that it came from Wieden + Kennedy, perhaps most famous for creating "Just Do It". Remember: heading into the '90s, Re
by boredguy8 16y ago
If you like a commercial, odds are decent that it came from Wieden + Kennedy, perhaps most famous for creating "Just Do It". Remember: heading into the '90s, Reebok dominated Nike. The coining of "Just Do It" and the attendant campaigns were perhaps a major factor in propelling Nike to the forefront of their market. W+K also made Honda's famous "cog" commercial.
They're also doing some work that may be interesting to the HN crowd over at http://www.wk.com/incubator http://www.wk.com/incubator. If I were a far more brilliant and creative person, I'd love to just hang out with their directors: they do a consistently good job in an area that's very hard to get right again and again over time.
- Goosey 16y agoIt is a little unclear from your post: are you just speculating that since it is a good commercial it came from W+K, or are you saying that it DID come from W+K in a roundabout way? It's really interesting to hear some of their past success, but randomly attributing any good campaign to them seems a little strange to me. :)
- deleted 16y ago[deleted]
- newmediaclay 16y agoThis campaign DID come from W+K. So did the "Write the Future" World Cup campaign.
- philwelch 16y agoIronically, the "write the future" World Cup campaign featured a bunch of players who, for the most part, played poorly in the World Cup, didn't make it past the first knockout stage, or in one prominent case (Ronaldinho) weren't even called up to their country's squad. Great commercial, though. Their "Take it to the Next Level" from two years ago was great too.
- william42 16y agoAccording to Wikipedia's page on W+K, these commercials did in fact come from theme.
- boredguy8 16y ago"randomly attributing any good campaign to them seems a little strange to me" That would be strange, and is probably an aid in the interpretive task of reading the post ;) "In philosophy and rhetoric, the principle of charity requires interpreting a speaker's statements to be rational and, in the case of any argument, considering its best, strongest possible interpretation." http://en.wikipedia.org/wiki/Principle_of_charity http://en.wikipedia.org/wiki/Principle_of_charity
- adamhowell 16y agoIf you haven't seen it, you'd probably enjoy the documentary Art & Copy (http://www.artandcopyfilm.com http://www.artandcopyfilm.com). W+K are featured prominently, as are most of the other stalwarts of the marketing industry.
- deleted 16y ago[deleted]
- lanstein 16y agoW+K also made the Nike ad that's featured in the movie What Women Want, which I thought would have been a great ad to use in real life.
- wisty 16y agoI'm pretty sure What Women Want was an ad. People just paid to see it. Not that this detracts from W + K's success record.