I see where you're coming from, but consider the effects public philanthropy has. Bill & Melinda Gates, for example, have become role models, changing the cult

I see where you're coming from, but consider the effects public philanthropy has. Bill & Melinda Gates, for example, have become role models, changing the cultural norms of behaviour for the super rich. Warren Buffet's addition to their foundation can be directly linked to their efforts, but there are without a doubt hundreds more following their lead less explicitly. Zuckerberg comes to mind (although I'm not sure how 'real' his efforts are). That's far better than what previously defined that slice of society, i. e. golf, private jets, and faux-gold interiors.