If you are referring to just the slogan for this particular campaign then I would say yes (I don't think they are trying to make it a universal Alipay slogan in

If you are referring to just the slogan for this particular campaign then I would say yes (I don't think they are trying to make it a universal Alipay slogan in all Chinese-speaking countries). The calligraphic font used for the phrase in question in that advertisement is commonly used for slogans or take-home message in modern Chinese advertisements. The placement of the phrase also suggests that it's a slogan. Other images from MTR Advertising[1] also seem to suggest that it's the intended slogan of this campaign, too. [1]https://www.facebook.com/mtradvertising/photos/a.1594480723929038.1073742656.103620803015045/1594480857262358 https://www.facebook.com/mtradvertising/photos/a.15944807239...