I can't speak for most devs with a side project, but for me specifically, market validation and marketing don't feel like real work. I know it's real work and i

I can't speak for most devs with a side project, but for me specifically, market validation and marketing don't feel like real work. I know it's real work and it's necessary work, but they don't feel like it. They feel like goofing off on the internet without the fun. I don't get the immediate gratification of posting on Hacker News or the satisfaction of coding up a new feature. Then there's the added fear of being really bad at a new skill. It doesn't help that the iteration cycle of market validation and marketing is extremely long compared to programming. You could be screwing up for months and not have enough clear data to know you're screwing up. To clarify, this is not me complaining. I realize I need to get over everything I've listed, press forward and learn a new (lucrative!) skill. But I can't be the only dev who feels this way about marketing.