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Yeah, they were the "it" thing for some period of time and created a sense of excitement that is palpable even now. Apple certainly held that baton for a while.
by crispyambulance 9y ago
Yeah, they were the "it" thing for some period of time and created a sense of excitement that is palpable even now. Apple certainly held that baton for a while.
Google might be able to do it, but I don't think they're going to do it by imitating Olivetti style. Some incidental "homages" incarnated in a few design elements, sure, but there's a lot more to creating "object appeal" than reviving the past.
It's why the "new" VW Beetle was a breath of fresh air and got people excited. On the other hand, the Chrysler PT cruiser-- not so much. Design is a fickle, complicated thing.
- notatoad 9y agoI think the only thing holding Google's hardware back from being recognized as a design leader is the Google brand. Everybody already has an ingrained knowledge of what Google stands for, and it's not humanism or playfulness no matter how humanist or playful their industrial design is. If the narrative here was "a bunch of ex-google and motorola engineers have started a new hardware company. look at their adorable smart speakers" instead of "Google hired a bunch of ex motorola engineers and now is making hardware", these designs would be enough to get people excited. But because it's Google, it's not exciting.
- felipelemos 9y agoUntil the brand starts to represent another thing.