Great article, highlighting some great design history. Google's new design also kinda reminds me of trends in the outdoor/sports apparel & footwear industry fr

Great article, highlighting some great design history. Google's new design also kinda reminds me of trends in the outdoor/sports apparel & footwear industry from about 2-3 years ago. Contrast stitching and zippers, muted tones with bright pastels, resurgence of 1970's bright colors and mountaineering styles. Patagonia's catalog from 2014 would be representative, as would lululemon around that time, and Nike and UnderArmour shoes and casual sport. Tech is putting a new spin on it, but many of the themes are similar. I like it! The diversity and experimentation, with respectful nods to the past and adaptation for current trends is a great thing.