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Don't believe numbers from Nielson, NPD group, Marc, Ad Mob, etc. The only real numbers are GAAP that come out of the accounting department. This is true for
by pkaler 16y ago
Don't believe numbers from Nielson, NPD group, Marc, Ad Mob, etc. The only real numbers are GAAP that come out of the accounting department. This is true for Old Spice, iPhone vs Android, game consoles, etc.
- jacquesm 16y agoThat, and any campaign has the built in risk of simply driving a lot of sales forward, but not to increase the total sales volume by much, and that effect can only be established a long time after the campaign has run.
- llimllib 16y ago> Sales numbers are generally legit. We really dont do anything that would mess with those. via my brother at Nielsen, who whould happily tell me if the numbers were bull.