Clever take on the situation. However, unlike a straight up B2B play, you do still have a huge chunk of your company doing B2C work, and the more good you do in

Clever take on the situation. However, unlike a straight up B2B play, you do still have a huge chunk of your company doing B2C work, and the more good you do in the latter, the easier the former gets. Ask the engineers at Google and Facebook whether they feel like they're unimportant even though they're not directly bringing in the money for their company.