The right word you're looking for I guess would be "aesthetic". As per "father" of Braun style: https://www.vitsoe.com/eu/about/good-design https://www.vitsoe.

The right word you're looking for I guess would be "aesthetic". As per "father" of Braun style: https://www.vitsoe.com/eu/about/good-design https://www.vitsoe.com/eu/about/good-design