I'm surprised no comments talk about reducing regulation to help this problem too. If it were easier for small ISPs to thrive, then there would be more competit

I'm surprised no comments talk about reducing regulation to help this problem too. If it were easier for small ISPs to thrive, then there would be more competition. The question is: how many areas is Google thriving in which are prohibitively expensive to enter due to regulations? Another competing factor is that Google makes most of its money in advertising - so every feature of every product has the opportunity to be compromised for the benefit of advertising. Internet advertising needs another revolution!