Well, personally I think Starcraft is quite an interesting topic (game aside). The whole esports scene in Korea that it's given rise to, the fact that several t

Well, personally I think Starcraft is quite an interesting topic (game aside). The whole esports scene in Korea that it's given rise to, the fact that several top ranking starcraft players have gone on to become top ranking poker players. Besides, it's interesting if only as a success story - what is it about it that sets it apart from any other computer strategy game? I also think Blizzard is interesting from that perspective. It's quite fascinating that they have managed to, on multiple occasions, create franchises so successful that people actually can earn a living playing them, gold farming/selling characters in the case of WoW and esports in the case of starcraft and warcraft. In that sense I think they have something in common with Apple, in that there is something intangible about what they do (quality?) that makes them extremely successful.