I guess when you want to control everything and position yourself as the controller of all things, then people expect you to do that. Google's problem is that

I guess when you want to control everything and position yourself as the controller of all things, then people expect you to do that. Google's problem is that it's too big and some of their core values are starting to become mutually exclusive of each other; you can't be a "you"tube where anyone can upload anything but also pull in TV-level advertising dollars.