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The entire superfood craze is about packaging, processing and marketing. Fresh isn't an ingredient, it's subjective.
by whathaschanged 9y ago
The entire superfood craze is about packaging, processing and marketing. Fresh isn't an ingredient, it's subjective.
- yumaikas 9y agoWhat I'm trying to get at is that coconut water itself isn't some "waste product". Granted, it be might have been an unused material in some coconut processing pipelines (though I'd be skeptical of that, since anyone that spends time with coconuts knows there's some good stuff in there). Fresh, for me, refers to having coconut water where the coconut was cut off the tree minutes prior to being opened up. I don't know enough about how Zico and the like are process to speak with any intelligence as to how it might affect the end-product. EDIT: that being said, I wouldn't pay $6/liter for coconut water. That's overpriced by a long shot, IMO.