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Proper placement of "trust logos" can make a huge difference in conversion rate.
- ydant 16y agoTime to add conversionvoodoo.com to my hosts file. That "sign up for our newsletter" popup is absurdly obnoxious.
- aresant 16y agoSorry about that - was running it as an experiment that backfired, we're removing it tomorrow.
- ydant 16y agoThat is good to see. I'm pretty sure I and some other people commented negatively about it in another post. It might work, but I think it falls under the group of things to not do, even if they do work.
- aresant 16y agoI agree, keep an eye out - we'll be sharing the results and lessons in a future blog post, appreciate you reading regardless :)
- il 16y agoGreat post, I've just found my new favorite blog :) I've seen similar results in my own tests, with the right mix of trust logos adding 5-10% to conversion rate. It's amazing how much the little trust boosting tidbits can improve conversions. I once boosted conversions for an email submit over 20% just by adding a little picture of a lock(completely meaningless and arbitrary!) next to the email field.