I am certainly excited about the possibility of a new competitor in the aerospace industry, but it is absolutely stupefying how much press Blue Origin manages t

I am certainly excited about the possibility of a new competitor in the aerospace industry, but it is absolutely stupefying how much press Blue Origin manages to... obtain... in spite of having done absolutely 0. Literally - they have yet to even put a single thing into orbit. They've done some "landings" but these are suborbital launches, which in other words means you go straight up and then come back down, like a model rocket. Orbital launches involve accelerating along the x axis to incredibly high velocities. As Douglas Adams said the trick to flying, or staying in orbit, is to simply keep missing the ground as you fall. To say a 3 second half power static fire is "sending jolts through the aerospace industry" is plainly ridiculous. Yet, of course, I clicked on it -- something I never would have done if the title actually represented the contents of the article. Ahhhhhhhh....