This is part of what makes Android marketing so challenging. You've got Samsung, Motorola, HTC, etc adding their own flavor to the OS on top of multiple handset

This is part of what makes Android marketing so challenging. You've got Samsung, Motorola, HTC, etc adding their own flavor to the OS on top of multiple handset vendors with a variety of devices. Nobody knows they run "iOS" on their iPhone, but in order to make an informed comparison of Android devices, they must be familiar with the OS.