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This represents everything I hate about email marketing. You’d honestly consider wasting 99 people's time, and possibly engaging 1 person, as a 'good' result? T
by oneeyedpigeon 9y ago
This represents everything I hate about email marketing. You’d honestly consider wasting 99 people's time, and possibly engaging 1 person, as a 'good' result? The bar for email marketing is set so low, it might as well not exist. Email was a free, effective communication mechanism that we’ve all but ruined. At least a return to plain text might rescue it to some extent, but I fear it’s already too late.
- ballenf 9y agoSeen in the context as just another form of advertising, 1% is well within the range of acceptable engagement. I agree with you, but suggest that the frustration is with the broader issue of "noise" pollution created by advertising incentives.