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> If everyone started sending marketing emails like this, then they would start looking like advertisements I’m not sure they would. They’d look more like 'nor
by oneeyedpigeon 9y ago
> If everyone started sending marketing emails like this, then they would start looking like advertisements
I’m not sure they would. They’d look more like 'normal' emails. Very few people, in my experience, apply any formatting to their personal emails whatsoever, let alone go to great efforts designing a layout, colour scheme, etc. Currently, 'html email' is almost a euphemism for 'advert'; plain text emails are more like product placement in that they blend in with the 'real' content.
- da_chicken 9y agoRemember when websites started to make advertisements that look like articles? How long did it take you to learn what was an ad and what is a legitimate article?
- ubermonkey 9y ago>Very few people, in my experience, apply any formatting to their personal emails whatsoever Outside of technical circles, this isn't really true IME. I mean, I fought the plaintext good fight for years, but now in the year of our lord 2017, I frequently send emails that include boldfaced headings, indented paragraphs, true bulleted lists, etc., because it improves readability vs. "ocean of plain text" for most people.
- Terr_ 9y agoFor me, the kind of content that warrants that kind of treatment is usually something that I want documented somewhere else anyway. So often its primary existence is as a word/PDF file, or in some remote system like corporate Wiki. The upshot is that anything fancy in the email body is a case of copy pasting and hoping something relatively legible comes out for the people who don't want to download the attachment or click the link.
- twobyfour 9y agoStructural markup is different from email designs with background colors, borders, hero images, and the like. It still essentially reads as text, even if it's not technically plain text.