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Yes, it seems the open rate should be attributed to the subject line or the a/b split parameters more than the design... And with the open rate that significan
by MiguelHudnandez 9y ago
Yes, it seems the open rate should be attributed to the subject line or the a/b split parameters more than the design...
And with the open rate that significantly affected, all other metrics would be skewed as well.
- worble 9y agoCould the difference in open rate possibly be attributed to the email no longer being picked up by spam filters / not going to googles "promotions" tag like mentioned in the article?