3 ms·
Their phrase is “...could save you 15% or more,” which, incidentally, includes any potential savings between zero and one hundred percent. Their catch phrase c
by MiguelHudnandez 9y ago
Their phrase is “...could save you 15% or more,” which, incidentally, includes any potential savings between zero and one hundred percent.
Their catch phrase contains literally no information except a suggestion of 15%.
- ldiracdelta 9y ago15% savings could also be the threshold of complacency vs pain for most people. Most insurance companies probably show a 15% savings for people to go through the hassle of switching.