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Really? The last newsletter I sent out went to ~20k people and had a click rate of 18% - although I think that's out of people who opened it, which was 51%. I

Really? The last newsletter I sent out went to ~20k people and had a click rate of 18% - although I think that's out of people who opened it, which was 51%. I don't know much about this space, but 1% of people seems really, really low if it's people who have actually asked you to email them

gk1 9y ago
(Author here) It varies. Well done on your 9% overall CTR--that's fantastic for a list of 20k. Not all companies are as fortunate to have an audience like that, so for them an increase from practically 0% to 1% is a big deal, even if there's still more room to improve. I should update the post to include a few more recent examples from other companies, that had higher baseline metrics but still saw improvements from simplifying their emails.