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Each email went out to 12,000 people. 125 opened the unstyled mail, 37 opened the styled mail. That result seems pretty significant to me.
by maho 9y ago
Each email went out to 12,000 people. 125 opened the unstyled mail, 37 opened the styled mail. That result seems pretty significant to me.
- deleted 9y ago[deleted]
- chrisfosterelli 9y agoYeah, that's statistically significant according to kissmetrics: https://www.kissmetrics.com/growth-tools/ab-significance-test/ https://www.kissmetrics.com/growth-tools/ab-significance-tes...