3 ms·
The article references a 3x click rate improvement, which is pretty good. Although this is just one data point (and there's a bias at play: All the people who t
by boffinism 9y ago
The article references a 3x click rate improvement, which is pretty good. Although this is just one data point (and there's a bias at play: All the people who tried plain text emails and didn't see a conversion increase won't have bothered writing a blog post about it).
- IgorPartola 9y agoHah. Save 15% or more with GEICO. And all other insurance companies have similar slogans. Why can’t you just keep switching between them until you pay nothing?! :)
- MiguelHudnandez 9y agoTheir phrase is “...could save you 15% or more,” which, incidentally, includes any potential savings between zero and one hundred percent. Their catch phrase contains literally no information except a suggestion of 15%.
- ldiracdelta 9y ago15% savings could also be the threshold of complacency vs pain for most people. Most insurance companies probably show a 15% savings for people to go through the hassle of switching.