In some ways that sounds like the Zenefits model. Compete with one service on lower/break-even margins, and use it as lead-gen for selling in other higher-margi

In some ways that sounds like the Zenefits model. Compete with one service on lower/break-even margins, and use it as lead-gen for selling in other higher-margin services. If they can sufficiently grow and diversify their recurring revenue streams across services offered and industries of clients served, that could give them solid staying power, even in a down market.