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I agree that the article is kind of useless, but I think you're maybe over-estimating the difficulty of racking your own machines. You don't have to build your

I agree that the article is kind of useless, but I think you're maybe over-estimating the difficulty of racking your own machines. You don't have to build your own physical building to run your own hardware, and unless you're using tens of thousands of machines they don't die that often. The savings from bringing it in house can be substantial. On the other hand, if you need some of the more exotic cloud services that don't exist or exist very badly in the self hosted space i.e. you are really paying for access to their software stacks, then sure.

mindcrime 9y ago
The savings from bringing it in house can be substantial. Oh yeah, absolutely. I don't dispute that. But I don't see any reason to think that anybody put a gun to the head of any Snap executives and made them sign the deal with Google. Apparently they thought they were getting their money's worth, or else why sign up? Anyway, all I'm trying to get at is that it isn't like Google are somehow victimizing some poor, defenseless, startup. These guys made a deal that they thought made sense, and they know their business better than any of us.