Switching costs for consumers is low. There is really no difference where I live between Uber and Lyft, and I could see another two or three competitors doing t

Switching costs for consumers is low. There is really no difference where I live between Uber and Lyft, and I could see another two or three competitors doing the exact same thing. Another industry that has low switching costs for transportation are the airlines. They had to implement rewards programs to keep customers loyal, and that still hasn't stopped the race to the bottom in terms of price.