I don't even know what a "computer-sounding name" is. C64 and "International Business Machines"? In that case, Amiga and Apple came next, and you must have been

I don't even know what a "computer-sounding name" is. C64 and "International Business Machines"? In that case, Amiga and Apple came next, and you must have been suffering since. (Gooogol? Yahoo!) FWIW Edward is named for https://en.wikipedia.org/wiki/George_E._P._Box https://en.wikipedia.org/wiki/George_E._P._Box, so they're not actually thinking as far outside the box as one might think. In general, people are too paranoid about naming. It's one of those topics where nobody actually has a problem with a suggested name, but everyone fears others might. That's how you end up with Alexion, Allegion, Alliant, Altria, Ameren, and other names that probably cause every new employee to suffer a midlife crisis. The best names have always been evocative, i. e. telling a story. And it's actually helpful if that story isn't just easy and happy. That's how "Plan B" works, "Virgin", or HN's perennial favourite: "CockroachDB"