The tough part seems to be the commoditization of the product. Someone else posted a video with a decent analysis but that only touched on the real problem. Whe

The tough part seems to be the commoditization of the product. Someone else posted a video with a decent analysis but that only touched on the real problem. When Amazon bought Whole Foods, the game changed. This market can only make it so far on nice packaging and creative recipes it appears, so when the inevitable race to the bottom happens, the big players in low prices like Amazon will always win since there isnt enough to differentiate the product to justify the price.