If you live in a high-cost city like SF or NYC, it's only marginally more expensive than groceries for a similar meal. I've started using Good Eggs for weekly

If you live in a high-cost city like SF or NYC, it's only marginally more expensive than groceries for a similar meal. I've started using Good Eggs for weekly dinner kits with my SO and have found the meals to be tasty, healthy, easy to prepare, easy to clean up, and we enjoy preparing the meal and sitting down to eat together. We're both fortunate enough to be in high income professions, and the convenience is worth a few extra dollars/meal to us. It doesn't break the bank. As for the restaurant comparison, sure we could get cheap takeout for $10 per person, but it wouldn't be anymore near as healthy, and it wouldn't involve any cooking together. A similar quality meal at a restaurant would probably be at least $15 per person. The point being is that, there are people who value the convenience these kits provide. But I am dubious as to whether there are enough to justify Blue Apron's valuation.