HelloFresh added a surcharge of £4.99 for the best meals in each box (salmon/steak). I used it a while ago but stopped because it just felt too expensive to be

HelloFresh added a surcharge of £4.99 for the best meals in each box (salmon/steak). I used it a while ago but stopped because it just felt too expensive to be worth it and I forgot to cancel a box I couldn't use. They phoned me a few weeks ago and offered a nice discount on two boxes, I'll probably use them at some point but every box I want has that surcharge and I doubt I'll come back properly. You can skip weeks further ahead than just one now though, that's a nice comfort. I actually think they might've dropped the price on the base box.. but something about that surcharge just triggers a "this isn't a deal any more" reflex in me - it's really offputting for me and has definitely stopped me considering it seriously again. Also all their recipes are available for free, I don't see their moat. Their recipes and food are good though.