My cynical answer to that is: They may have considered that... and not cared. Their job was to pump up the number of subscriptions, sell Wall Street on their g

My cynical answer to that is: They may have considered that... and not cared. Their job was to pump up the number of subscriptions, sell Wall Street on their growth metrics, and then cash out in an IPO. Blue Apron truly doesn't feel like a company built to be around for a long time.