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Great analysis! Why the hell did Blue Apron buy a ranch? https://youtu.be/UpQkAEei08w?t=10m59s https://youtu.be/UpQkAEei08w?t=10m59s

• jrs235 9y ago
  Someone thought going vertical was a good idea. Which might be after you're mature and profitable and going vertical can be shown to reduce costs. Someone got ahead of themselves though. Now they are beholdened to the cost of the ranch raised meat. What if it's more than other suppliers?!
  • toomuchtodo 9y ago
    Spin the ranch off as an upscale brand. "Blue Apron Reserve", "Blue Apron Farm To Table", etc.
    • jrs235 9y ago
      Which makes sense, once you've nailed down what you need to be good at and profitable. It's sounds like a good idea and differentiator, but it seems like a premature pivot too.