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My wife's comment was "I can get all these ingredients at the local super market and there is a lot of prep work". If Blue apron or a like service had all the

My wife's comment was "I can get all these ingredients at the local super market and there is a lot of prep work". If Blue apron or a like service had all the food ready to go into the oven/microwave we would of stuck with it. Since she still had to do all the chopping and prepping, it was a waste of time.

gandreani 9y ago
They have those in the supermarket. If you want the same thing wrapped up in a startup package, try https://www.freshly.com/ https://www.freshly.com/
Klathmon 9y ago
That's like saying "if puzzles came already put together people would buy more". They are marketing their product at people that want to do the prep, the cooking, the whole deal, but don't know where to begin. I loved my few Blue Apron boxes that I got. It was exactly what I expected and wanted. There is a market for what you describe, but it's not what they are trying to solve.
- gehwartzen 9y ago
  The thing is that model can be solved with a simple rescipe app that tells you what to buy and how to make it. A lot of grocery stores even have pickup.
  - Klathmon 9y ago
    I'm not saying it's impossible to do any other way, but for me it was perfect. I could download some recipes online, then go buy the stuff. But then I end up with a whole jar of hoisin sauce that I'll never use again because I didn't really like it, or 2x the ground chicken that I don't know what to do with now. With the "recipe in a box" style things, they give you what you need, AND how to make it. I used it like a trial. Of the food I got over the like 6 total times I got it, I liked about 10 of the recipes (they give you 3 meals with each box), and we continue to make about 4 of them on a regular basis. The "regular" ones we now go to the grocery store for, because now we know how much to get, what we can use it for, how long it will store, and where to get it. I'm sad it sounds like this might not be a sustainable business model, as it was a really nice thing for us, and we do want to do it again at some point. I guess the closest "traditional" thing to it would be like going to a cooking class. But this was cheaper, at home, and had much more variety.
sjg007 9y ago
There are these things called tv dinners... all ready to go into the microwave/oven :)

gandreani 9y ago

They have those in the supermarket. If you want the same thing wrapped up in a startup package, try https://www.freshly.com/ https://www.freshly.com/

Klathmon 9y ago

That's like saying "if puzzles came already put together people would buy more". They are marketing their product at people that want to do the prep, the cooking, the whole deal, but don't know where to begin. I loved my few Blue Apron boxes that I got. It was exactly what I expected and wanted. There is a market for what you describe, but it's not what they are trying to solve.

gehwartzen 9y ago
The thing is that model can be solved with a simple rescipe app that tells you what to buy and how to make it. A lot of grocery stores even have pickup.
- Klathmon 9y ago
  I'm not saying it's impossible to do any other way, but for me it was perfect. I could download some recipes online, then go buy the stuff. But then I end up with a whole jar of hoisin sauce that I'll never use again because I didn't really like it, or 2x the ground chicken that I don't know what to do with now. With the "recipe in a box" style things, they give you what you need, AND how to make it. I used it like a trial. Of the food I got over the like 6 total times I got it, I liked about 10 of the recipes (they give you 3 meals with each box), and we continue to make about 4 of them on a regular basis. The "regular" ones we now go to the grocery store for, because now we know how much to get, what we can use it for, how long it will store, and where to get it. I'm sad it sounds like this might not be a sustainable business model, as it was a really nice thing for us, and we do want to do it again at some point. I guess the closest "traditional" thing to it would be like going to a cooking class. But this was cheaper, at home, and had much more variety.

sjg007 9y ago

There are these things called tv dinners... all ready to go into the microwave/oven :)