We use Hello Fresh. They're still iterating on the logistics side on a weekly basis - different shipments may use totally different packing materials. Initially

We use Hello Fresh. They're still iterating on the logistics side on a weekly basis - different shipments may use totally different packing materials. Initially there was a _ton_ of packing material waste every week, now it's way down. Big plus. They're starting to cross-sell with wine pairings, which makes me think they're needing to drive LTV. The problem I see is they haven't managed to build anything defensive. I've got not real brand loyalty, they're not capturing much information about my meal preferences other than what I order, and we're starting to get repeated meals. We'll probably cancel before the end of the year, even though it's been an enjoyable subscription overall to date. I'm not bullish on 'em, but would love to be proven wrong. :)