> There's no reason online ads shouldn't be regulated just like every other kind of ad The only things currently regulated like this are "broadcast television,

> There's no reason online ads shouldn't be regulated just like every other kind of ad The only things currently regulated like this are "broadcast television, radio, cable and satellite communications"; this doesn't apply to mail advertising which as recently as 2012 people were pointing to as very targeted and having it's own transparency issues. But politicians haven't been super keen to spend tax dollars on dealing with the issues there. And the proposed regulation doesn't apply to small entities (reported elsewhere), because it's pretty obvious to anyone that this is a burden. And we have no actual evidence saying this would have prevented anything. The "Islamic Republic of France" ad that got some news traction recently isn't really any more unhinged than what Trump said on national TV. Axios is right that tech companies will probably go along with it because this is not the environment to fight this sort of things, but this is not objectively good legislation.