The first rule of ARIA is don't use it if you don't have to. An img element with an empty alt attribute will tell the screen reader not to read it and is more w

The first rule of ARIA is don't use it if you don't have to. An img element with an empty alt attribute will tell the screen reader not to read it and is more widely supported than the aria-hidden attribute. 'aria-hidden' is for HTML elements that don't have their own way of hiding themselves from assistive technologies and for cases where you'll use JavaScript to change the element's hidden state. I can't think of a situation where you'd want to conditionally show and hide only an image only from screen readers but if you had that situation, toggling aria-hidden would be better than adding and removing the alt attribute's value.