There's a lot of me-too software out there, and honestly I wish that developers would just be more candid about their goals. What is this really? A state site

There's a lot of me-too software out there, and honestly I wish that developers would just be more candid about their goals. What is this really? A state site engine with no dependencies... but is it? ...or is that just one of the things it is? If one had more plainly said "a static site engine written in Rust" then maybe it would be more compelling to at least one particular ecosystem. I just don't understand the selling point unless you're completely candid. Hugo is; it doesn't even pretend to be something it's not. It directly sells to people who invest in Go. And Jekyll has a powerful stance as being integrated with platforms like GitHub. What's the pitch here?