I agree, but IMO that is a people problem, not a platform problem. I'd say there are 2 often conflicting goals in UX: 1. Make something as intuitive and easy t

I agree, but IMO that is a people problem, not a platform problem. I'd say there are 2 often conflicting goals in UX: 1. Make something as intuitive and easy to use as possible for someone seeing it for the first time 2. Make something as efficient as possible for someone who knows how to use it Now, common sense says that #1 is more important when it's a mass consumer app that many users will spend little time on. And it also says that #2 is more important when it's an app that does "work" that users will actually spend countless hours working in. The problem is that #1 is often pushed too hard by managers, salespeople and designers (especially designers with mainly web or mobile experience) even when your use case requires #2. This is because they want to make a good first impression when they show the app to potential customers, especially when the app is new and without an established user base. "Look how I can do this in 3 clicks, the app guides you through it!" And it is often because they simply don't know better and they're just parroting what they're used to. It is not an inherent problem with the platform. As an example, MS has Office on the web and they didn't create a dumbed down UI for it.