There's another advertising model that may work for small companies. Here at Jackson Fish Market there are three of us. I think that counts as small. :) We also

There's another advertising model that may work for small companies. Here at Jackson Fish Market there are three of us. I think that counts as small. :) We also are a bootstrap. We make small beautiful web apps and offer sponsorships to brand advertisers. What we don't offer is an audience. Our apps are basically for rent to marketers who can get an audience elsewhere but need a place to send them to interact in a way that accrues value to their brand. We believe that this notion that advertising needs to be something that has value for the user (and not a distraction) is the wave of the future for brand marketers. These apps will need audiences, but there are literally hundreds of ad networks that can provide those. What those ad networks can't provide is useful destinations that are tuned to be complementary to a single sponsor. There is hope. At least, we think there is. :)