> In January, Snap signed a cloud hosting deal with Google. It agreed to pay Google $400 million a year for the next five years. Note that Snap booked only abou

> In January, Snap signed a cloud hosting deal with Google. It agreed to pay Google $400 million a year for the next five years. Note that Snap booked only about $330 million in ad revenue in the first half of this year. In other words, it’s paying more than half of its revenue to Google. This figure is hard to put in context without knowing how much of Google's own revenue goes to operating it's data centers. Sure, they're not paying that money to another single giant company, but they're still paying it.