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So you're saying marketers can't "fathom" basic concepts about content, but are also technically competent enough to be the decision-makers when it comes to the
by andrenotgiant 9y ago
So you're saying marketers can't "fathom" basic concepts about content, but are also technically competent enough to be the decision-makers when it comes to the technology stack?
If that's the case these marketers should quit and get jobs as developers, they'll get paid more.
- xxs 9y agoI guess the marketing merely go to conferences and have their heads trivially washed up with the newest buzz stuff. See our numbers are tumbling and X is doing that (cool new site design), coincidence? Also it doesn't help that developers also tend to love doing new stuff, exploring and all.
- libertine 9y agoMarketing builds brands, manages products, distribution, CRM and communication. Branding and communication go beyond reacting to numbers - it's getting a strategic vision and develop it in a way your customers relate to. From what I've read I don't know what kind of marketing people you guys are in touch with... my god.