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> Do these companies not realise how awkward these new designs are to use? No. Because if they did, they might not make the changes. Much of this is likely d
by pwg 9y ago
> Do these companies not realise how awkward these new designs are to use?
No. Because if they did, they might not make the changes.
Much of this is likely driven by 'marketing' where there was/is a miss-belief that if the site is not using the newest whiz-bang tech it will see reduced "engagement".
But what the marketers can't fathom is that people come to the site for the sites content, not the sites technology stack.
- andrenotgiant 9y agoSo you're saying marketers can't "fathom" basic concepts about content, but are also technically competent enough to be the decision-makers when it comes to the technology stack? If that's the case these marketers should quit and get jobs as developers, they'll get paid more.
- xxs 9y agoI guess the marketing merely go to conferences and have their heads trivially washed up with the newest buzz stuff. See our numbers are tumbling and X is doing that (cool new site design), coincidence? Also it doesn't help that developers also tend to love doing new stuff, exploring and all.
- libertine 9y agoMarketing builds brands, manages products, distribution, CRM and communication. Branding and communication go beyond reacting to numbers - it's getting a strategic vision and develop it in a way your customers relate to. From what I've read I don't know what kind of marketing people you guys are in touch with... my god.
- sexydefinesher 9y agocontent really does outweigh any cutting edge buzzword, 4chan is stuck in 2003 and it doesnt stop it from gaining users.
- libertine 9y ago> But what the marketers can't fathom is that people come to the site for the sites content, not the sites technology stack. Well be careful with the marketers you hire - because you have a lot of developers who get bored and shift to marketing, and bring some bad habits with them. Tech stack is not up to marketing to decide - what marketing may say is that the app/site performance is making you lose customers, or the design needs to be improved. Get proper marketers.