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If your targeting is machine learning driven and linked to other databases so you can create 100k+ ads with optimized variations all linked to A/B style tests t
by psandersen 9y ago
If your targeting is machine learning driven and linked to other databases so you can create 100k+ ads with optimized variations all linked to A/B style tests then that targeting is extremely useful. Maybe peoples responses give you enough to then followup with cold calls/direct mail etc.
Frankly there is way too much that can be done by combining different data and ML that the traditional way we think about preserving privacy is insufficient.
- soared 9y agoI don't really understand how half of the time people claim display ads are completely inneffective, while other times they can argue spending $1k on a user for display ads is worth it.