We live in capitalism. Communicate or survive. To address your point though, I think what is new about the article is that some search engine is trying to addr

We live in capitalism. Communicate or survive. To address your point though, I think what is new about the article is that some search engine is trying to address a problem which annoys a lot of HNers. A problem I might say which differentiated Google from the then MSN and ALtavista etc. That is irrelevant or shallow search results.