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I wasn't commenting on the cost, just the statement that it had no value. But... I do think $1,000 to find out who + $2.00CPM to bombard a CFO about a $50mm fi
by wtvanhest 9y ago
I wasn't commenting on the cost, just the statement that it had no value. But... I do think $1,000 to find out who + $2.00CPM to bombard a CFO about a $50mm financial software investment for years would be a massive ROI.
It would just help the sales team make it work.
- soared 9y agoDefinitely worth it in rare situations, but the cpm to hit 1 person is massive - hundreds or even thousands of dollars.
- FridgeSeal 9y agoBut that doesn't matter because you'd only be targeting a single person and they're only going to generate at most a few hundred impressions, so your bill is going to be super cheap.